If you’re an eBay seller, this year’s eBay Open brought some major announcements designed to improve the seller experience and streamline buyer expectations. From new protections to automated systems, these updates aim to make selling more predictable and profitable. Here are the biggest changes you need to know:

1. Seller Item Not Received (INR) Protections

Starting in October 2025, eBay will roll out new measures to protect sellers from being penalized for shipping delays outside their control. Key points include:

If you ship on time using eBay labels and tracked shipping, eBay has your back. If an item is delivered after a refund, eBay will reimburse sellers for item costs and remove negative or neutral feedback caused by delays. This is a game-changer for sellers during peak shipping seasons when carriers experience delays.

2. Stronger “No Returns Accepted” Enforcement

For sellers who list items as-is or for parts/not working, eBay is doubling down on protecting your listings:

Buyers will see prominent messaging about No Returns Accepted at every stage: from listing to checkout to post-purchase. Remorse returns will be completely blocked for these items. Not-as-described claims will face stricter requirements. Claim windows are being shortened from 30 to 3 days for these listings. This gives sellers more control and reduces costly disputes on non-returnable items.

3. Automated Positive Feedback for Sellers

Starting September 2025, eBay will introduce Automated Feedback:

If a seller uses tracked shipping, delivers on time, and the buyer reports no issues, eBay will automatically leave positive feedback. Currently, only 1 in 3 buyers leave feedback, so this update helps boost your reputation without extra effort.

4. What This Means for Sellers

These updates signal a shift toward greater seller support and transparency. Here’s what you should do:

Use eBay shipping labels with tracking to qualify for INR protection. Clearly mark as-is and for parts listings to benefit from the new return policies. Maintain timely shipping and accurate descriptions to maximize positive feedback.

5. Other Key Highlights from eBay Open 2025

While the above are the most notable, eBay also hinted at:

AI-powered listing tools to streamline SEO-optimized titles and pricing recommendations. Improved analytics dashboards for monitoring performance metrics. Upcoming features for multi-platform cross-listing integration—a big win for resellers.

Final Thoughts

eBay Open 2025 is clearly focused on seller empowerment, automation, and trust-building. These changes will make selling smoother, reduce unnecessary disputes, and help sellers maintain strong reputations with less manual effort.

If you’re a seller, now is the time to update your processes, leverage tracking, and revise your listing policies to align with these changes.