Pinterest now lets you shop Amazon without leaving the app! Here’s what this seamless shopping update means for buyers, creators, and resellers.

1. Yes, You Can Now Shop Amazon Directly on Pinterest

Pinterest quietly rolled out a new feature that allows users to buy their favorite Amazon products without ever leaving the app. By linking your Amazon account, you get a smoother, more curated shopping experience—right inside your Pinterest feed.

2. It’s Seamless and Secure

This new feature allows users to securely link their Amazon account to Pinterest. The experience is designed to be intuitive: click a product, and if it’s eligible, you can shop and checkout via your Amazon account—all without opening a new tab or leaving Pinterest.

3. It’s a Game-Changer for Affiliate Marketers

For bloggers, influencers, and creators who use Amazon affiliate links, this integration is a potential goldmine. Pinterest already drives high purchase intent, and now with direct Amazon access, your pins can lead to quicker conversions. Expect better click-through rates and potentially higher affiliate commissions.

4. Pinterest Is Becoming a Marketplace Hub

This move positions Pinterest as more than just a discovery platform—it’s evolving into a social commerce powerhouse. The company’s ongoing push into shopping tools and integrations makes it a competitive space for eBay, Etsy, and even Instagram sellers to watch closely.

5. Resellers & E-Commerce Sellers: Pay Attention

While this integration currently focuses on Amazon listings, it’s another signal that Pinterest is prioritizing in-app shopping experiences. If you’re selling on Amazon—or planning to—it’s time to optimize your listings for Pinterest visuals. High-quality, vertical lifestyle images will perform best.

6. Not All Products Are Eligible—Yet

This feature seems to apply mostly to select Amazon listings—possibly those that are Prime eligible or from verified sellers. The functionality may expand over time, so keep an eye out as Pinterest scales this feature across more product categories.

7. How to Try It: Just Link Your Amazon Account

To use this feature, a pop-up (like the one pictured) may appear while browsing Pinterest. Just click “Link Now” to connect your Amazon account. Once connected, you’ll start seeing personalized Amazon shopping suggestions based on your Pinterest activity.

Final Thoughts:

Pinterest’s integration with Amazon is a bold step toward frictionless e-commerce. For shoppers, it means faster access to favorites. For affiliate marketers and sellers, it unlocks new monetization opportunities.

If you haven’t seen this feature yet, it might be rolling out in phases—so keep checking your app updates and Pinterest settings.

📌 Pro Tip for Creators:

Update your pin strategy to focus on high-intent shopping content. Use strong CTA keywords like “Shop Now,” “Amazon Finds,” or “Pinterest Picks” to catch the wave early.