If you’re a full-time reseller or just leveling up your side hustle, opening an eBay Store can offer powerful tools to grow your business. But with multiple subscription tiers, it can be hard to know which one’s best for you—and what you’re really getting for your monthly fee.

From listing credits to branding perks and supply coupons, here’s a breakdown of what each eBay store subscription offers and how to choose the right one.

1. Starter Store – $4.95/mo (Annual) or $7.95/mo (Monthly)

Perfect for beginners or hobby sellers looking to keep things simple.

Key Features:

Up to 250 fixed-price listings per month No customization or branding options No quarterly supplies coupon Limited reporting and tools

Best For:

New sellers or casual listers who don’t need advanced features.

SEO Tip: If you’re building a brand, you’ll outgrow Starter quickly—skip to Basic or above for better exposure.

2. Basic Store – $21.95/mo (Annual) or $27.95/mo (Monthly)

A great option for growing resellers who want lower fees and access to tools.

Key Features:

1,000 fixed-price listings included (plus auction allotment) Access to eBay’s Product research tool (formerly terapeak). Basic store branding Quarterly $25 supplies coupon Lower final value fees than non-store sellers

Best For:

Resellers with consistent inventory and at least 50+ active listings monthly.

3. Premium Store – $59.95/mo (Annual) or $74.95/mo (Monthly)

For sellers ready to scale and optimize with advanced features.

Key Features:

10,000 fixed-price listings Enhanced branding and storefront customization Advanced analytics and automation tools Quarterly $50 supplies coupon Priority customer support Lower fees across most categories

Best For:

Full-time resellers, multi-platform sellers, and those running targeted sales.

Pro Tip: If you’re running sales, promotions, and managing high inventory—Premium is worth every penny.

4. Anchor Store – $299.95/mo (Annual) or $349.95/mo (Monthly)

A powerful subscription for high-volume sellers or small businesses with large catalogs.

Key Features:

25,000+ fixed-price listings Concierge-level support API integration access Quarterly $75 supplies coupon Even lower final value fees

Best For:

Established e-commerce businesses or bulk resellers with thousands of SKUs.

5. Enterprise Store – $2,999.95/mo (Annual only)

Reserved for very high-volume sellers and corporations.

Key Features:

Unlimited listings Advanced tech integration Dedicated account manager Custom quarterly coupon amounts (varies)

Best For:

Major eBay power sellers and corporate-level operations.

eBay Quarterly Supplies Coupons – Free Inventory Boosters!

One of the best perks of subscribing to Basic level or higher is the quarterly eBay shipping supplies coupon. This helps you save on branded boxes, poly mailers, tissue, labels, and more.

Coupon Values by Tier:

Basic: $25 Premium: $50 Anchor: $75 Enterprise: Custom value

Where to Find It:

Go to Seller Hub > Store > Subscriber Discounts, and click your active coupon during each quarter.

Final Thoughts: Which eBay Store Should You Choose?

Choosing the right store subscription can help you maximize profits, cut fees, and grow your brand. If you’re already listing consistently and shipping regularly, the quarterly supply coupons alone can justify the upgrade.

Call to Action:

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